Last September I submitted my final thesis for the master Imagineering. Today I got the good news that my thesis is approved! Time to share this thesis with you guys.
The research objectives of this study were to gain insight into the success factors and the challenges of communities of practice and investigate what the needs of parents in parenting are in order to create a concept for Happy Kids that will help implement a platform for co-creation with professionals and parents.
Our society is changing. This new society is interactive, hyper-connected and has new ways of thinking. It is possible to work together in online/offline communities, share knowledge and discuss shared experiences. One concept that is on the rise in this new society is the community of practice (CoP). A community of practice is a group of people who share a concern, a set of problems, or a passion about a topic, and who deepen their knowledge and expertise in this area by interacting on an on-going basis.
With the changes in society, parenting has also changed. The purpose of parenting (raising children) did not change, however the family structure and the community structure did change over the last 50 years. This new society offers new possibilities for parenting. Happy Kids wants to offer something different and the changing society welcomes this way of approach.
The data for this investigation was collected through desk research, semi-structured interviews, and participant observations. Thematic analysis was used to analyse the data. Regarding CoP, the following themes emerged: Co-ownership and Design of the environment. Regarding parenting the theme ‘Current needs in parenting’ emerged.
After a first brainstorm session with my commissioners, the following words came forward as representations of the collected data: Co-ownership, multiply, opportunities, and happiness. Based on those representations the artefact that needs to trigger parents to join a CoP in parenting start to share knowledge together in order to raise new opportunities in parenting was developed. The artefact created is:
‘Happy Kids: Multiply happiness, raising opportunities’
Happy Kids can be the active facilitator of the CoP in Parenting. If these recommendations are followed by Happy Kids I, as a researcher, feel confident that both Happy Kids and parents will benefit of it.
You can contact me if you are interested in reading the whole thesis.